Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.
With the explosion of digital technology, including the widespread use of computers and smartphones, businesses began to experiment with new marketing tactics—which is the origin of digital marketing.
Digital marketing helps build brand awareness and drive product sales with new or existing audiences. An important aspect of digital marketing is how marketers can focus their efforts to reach specific audiences, compared to traditional marketing, which reaches wider audiences.
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